BTU Rise
BTU Rise
BTU Rise
BTU Rise
BTU Rise
BTU Rise
overview
Created in honor of the beloved performer, the Marva Hicks Musical Theater Scholarship supports rising stars at Howard University—the alma mater that shaped Hicks’ extraordinary career. Awarded annually based on merit and financial need, this $10,000 scholarship uplifts one exceptional musical theatre student each year, supporting them throughout their undergraduate journey.
why it
matters
From strategy to storytelling, the voices behind a show’s promotion shape who’s seen and celebrated. BTU Rise opens doors to historically exclusive spaces, fostering representation in areas where visibility—and inclusion—are urgently needed.
what it
supports
- Paid full-time placements with top NYC marketing and press agencies
- Mentorship from BTU Rise Committee and founding members
- Housing, transit support, and professional development sessions
- Skill-building across marketing, creative direction, data analysis, and more
- Joint programming with major media companies (e.g., iHeart, New York Times, Polk & Co.)
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