BTU Rise Broadway Marketing and Press Internship

Black Theatre United is proud to launch the fourth year of The Broadway Marketing Internship Program, an initiative dedicated to creating new opportunities for emerging talent in the areas of marketing and advertising.

About the Program

MARKETING:

This internship will invite all hired interns into welcoming, open, and supportive learning spaces to discover how the theatre industry operates through the lens of marketing and advertising. The program will include mentorship support from the BTU Rise committee and many of BTU’s founding members.

During the eight-week program, BTU interns will be hosted by one of the leading entertainment marketing or press companies in New York City: Serino Coyne, AKA, RPM, and Situation. BTU Interns will be employed by of one of the companies and will spend the summer learning Broadway marketing and advertising. The program includes a rich and robust plan to provide education and experience in the following areas:

✅ Research
✅ Strategic Planning
✅ Creative Development & Art Direction
✅ Media Planning & Buying
✅ Social Media
✅ Content Development
✅ Partnership Marketing
✅ Data Analysis & Insights
✅ Production

BTU Interns will work alongside their colleagues at their respective marketing companies for 40 hour a week Monday–Friday. During this time, interns will work in varying departments within the companies to get experience and insight into the different areas of marketing. Daily tasks will vary and depend on placement, but can include: research, attending strategy meetings, developing content ideas, etc.

PRESS:

During the eight-week program, a BTU intern will be hosted by The Press Room NYC in New York City. The BTU Intern will be employed by the company and will spend their summer gaining experience in Broadway public relations. The program includes a rich and robust plan to provide education and experience in some of the following areas:

• Research
• Strategic planning 
• Event planning and operations 
• Managing internal and external communications

BTU interns will work alongside The Press Room NYC colleagues for 40 hours a week Monday – Friday. During this time, interns will spend time with individual employees within the company to get experience and insight into the different public relations strategies. Daily tasks will vary, but can include: research, attending strategy meetings, event planning, drafting documents,  managing press RSVPs, etc. 

FULL COHORT EVENTS:

To add to the richness of the summer experience, BTU interns will be invited to theater industry events on a voluntary basis and receive complimentary tickets to Broadway shows, attractions, and other events. As a cohort, the interns will gather weekly to attend lunch and learns which cover the topics of the summer curriculum. BTU interns will also have the opportunity to attend several offsite events with Broadway industry partners.

Please note, this is not a performance based internship.

WHO IS ELIGIBLE

All undergraduate students, regardless of race or ethnicity, are welcome to apply for placement in this program. 

COMPENSATION, HOUSING AND TRANSPORTATION

• Interns will be hired as full-time employees of one of the companies and as such will be paid $16/hour. 
• Housing is also provided for each intern at St. John’s University’s Queens campus in apartment style living. Apartments are a 5 minute walk to train stations and a 40 min train/25 min car ride to the heart of Times Square. 
• Each intern will receive an unlimited Metrocard for the summer that can be used for both the MTA bus and MTA subway system.  
• Note: Interns are responsible for their own travel to and from New York City.

WE ARE LOOKING FOR STUDENTS

• Who are excited to explore the opportunities that exist for advertising and marketing in the arts and entertainment industry;
• Who are connected to the pulse of communication today, but are also focused on the future of creating new ways as storytellers to compellingly communicate ideas;
• Who enjoy creative collaboration and community building;
• Who are passionate, love blue sky dreaming and have the drive to turn ideas into reality!

DEADLINE

The deadline for applications is Tuesday, 3/18/25.

The program runs from 6/15 – 8/8.

You are the change we seek. Join us.