Black Theatre United is proud to launch the third year of The Broadway Marketing Internship Program, an initiative dedicated to creating new opportunities for emerging Black talent in the areas of marketing and advertising. The spirit of this initiative is in equity and inclusion, two of the core values at the heart of BTU, which was formed to protect and promote Black talent, Black people, and Black lives.


This internship will invite all hired interns into welcoming, open and supportive learning spaces to discover how the theatre industry operates through the lens of marketing and advertising.  The program will include mentorship support from the BTU Rise committee and many of BTU’s founding members.

During the eight-week program, BTU interns will be hosted by one of six leading entertainment marketing companies in New York City: Serino Coyne, AKA, RPM, Situation, TodayTix Group, and Spotco. BTU Interns will be employed by one of the companies and will spend their summer learning Broadway marketing and advertising. The program includes a rich and robust plan to provide education and experience in the following areas:

  • Research
  • Strategic planning
  • Creative development and art direction
  • Media planning and buying
  • Social media
  • Content development
  • Partnership marketing
  • Data analysis and insights
  • Production

BTU interns will work alongside their colleagues at their respective marketing companies for 40 hrs  a per week Monday – Friday. During this time, interns will work in varying departments within the companies to get experience and insight into the different areas of marketing. Daily tasks will vary and depend on placement, but can include: research, attending strategy meetings, developing content ideas, etc. As a cohort, the interns will gather weekly to attend lunch and learns which cover the topics of the summer curriculum. BTU interns will also have the opportunity to attend several offsite events with Broadway industry partners.

To add to the richness of the summer experience, and often outside of work hours, BTU interns will be invited to theater industry events on a voluntary basis and receive complimentary tickets to Broadway shows, attractions, and other events.

Please note: This is not a performance-based internship.


All undergraduate students, regardless of race or ethnicity, are welcome to apply for placement in this program. 


  • Interns will be hired as full-time employees of one of the companies and as such will be paid $16/hour. 
  • Housing is also provided for each intern at St. John’s University’s Queens campus in apartment style living. Apartments are a 5 minute walk to train stations and a 40 min train/25 min car ride to the heart of Times Square. 
  • Each intern will receive an unlimited Metrocard for the summer that can be used for both the MTA bus and MTA subway system.  
  • Note: Interns are responsible for their own travel to and from New York City.


  • Who are excited to explore the opportunities that exist for advertising and marketing in the arts and entertainment industry;
  • Who are connected to the pulse of communication today, but are also focused on the future of creating new ways as storytellers to compellingly communicate ideas;
  • Who enjoy creative collaboration and community building;
  • Who are passionate, love blue sky dreaming and have the drive to turn ideas into reality!



The deadline for applications was Friday, 3/1/24.